How organized is your Sales & Marketing Toolbox?

Sales & Marketing can be a hectic undertaking, especially when business is good. Savvy customer reps not only need to know how to use the tools that you create for them, but how to access them quickly.

Asset Management System

Without exaggeration, it is essential for you to utilize an asset management system for your sales & marketing tools. It should be custom to your unique needs so that you can track what you have in stock and organize the materials you have available. When you have an asset management system, you’ll wonder how you ever managed without one, because it makes it so much easier for reps to order and re-order what they need quickly.

Sales & Marketing Tools on the Go

Take your asset management system on the go! Whether your reps are on the road or working from their office, they need immediate access to all of their materials to be successful. After all, the last thing you want is to have a rep postpone a promising client meeting, because the tools they need aren't readily available. Make sure your system is mobile-friendly.

Make it Relevant

Your sales & marketing tools should be informative, but they should also showcase your company’s “brand essence” and be tailored to the audience. A sales rep should be able to walk out of meetings feeling that they have represented the company well, and in ways that will appeal to their prospect. That kind of value requires a sense of artistry and innovation.

Whether you have hundreds of tools or just a handful, let us help organize your sales & marketing effort. Your sales team will benefit and so will your bottom line.

Get Noticed with Custom Promotional Products

The goal of any business is to make money. The recipe for success involves three ingredients - a desired product/service, excellent customer service and the right advertising. All of these are key to get new customers to notice the business and then remain faithful to the brand. One way to gain the attention of potential customers is by handing out promotional products. Here are some points to consider when selecting items for advertising purposes.

Usefulness.

Instead of selecting items that are just the least expensive, more importantly make sure the promotional products are also useful on a daily basis. Office supplies, apparel, drinkware, tech accessories and personal care are all items that people will find they reach for at work or home, making it more likely the information provided upon them is read many times.

Attract attention.

When picking out promotional products, it is best to personalize with text in a simple font and your logo in a contrasting color from the background color. This way, company information can be read easily.

Reach many people.

Selecting promotional products that will be shared with a good deal of people is key in gaining customers. Many find that giving away branded t-shirts, hats, or bags is a fantastic way to get people to see the information in areas where advertising may be lacking in other ways. Pens also make great promotional items as they are often passed along from person to person, getting company specifics seen as a result.

 

The Perfect Direct Mail Campaign

Entrepreneur.com recently noted, “Today…some of the most innovative and effective advertising is delivered through the mail, and more and more business owners are finding the rewards of direct mail are great if their campaigns are designed with a discerning eye and a realistic strategy in mind.”

Here are 5 smart strategies to create an effective direct mail campaign that gets results:

  1. Keep it real: You might be tempted to grab your readers’ attention with exaggerated claims and flashy design elements, but that’s generally a mistake. Consumers are much savvier, and a lot less trusting, than they once were. Avoid amazing “absolutely free” offers. The more realistic and believable your offer is, the more likely you’ll gain the trust of your direct mail targets, and get their business.
  2. Keep it simple: A direct mail piece isn’t the place to give prospective customers a complete history of your business, or a detailed listing of all your products and services. Your piece should have a specific goal and deliver your offer in easy-to-understand language. Include an attractive headline and clearly state your credible offer. Keep the body of your piece concise, typically no more than approximately 4 sentences. Include only essential information—the benefits of the product you’re selling, a clear call to action and simple contact information.
  3. Keep next steps clear: Decide exactly what you want your prospects to do next. If you want them to call you, make the number stand out and state the action you want them to take. Don’t just list the phone number, rather also instruct them to “Call us at 1-800-XXX-XXXX for more information.”
  4. Keep it personal: The more personal your message, the more likely it will be to connect with your direct mail recipients. Whether sending a letter or postcard, consider using variable data printing to insert your target’s name directly into your piece, rather than addressing generic “resident.”
  5. Keep it with Roundhouse: Lean on the direct mail experts at Roundhouse Marketing to achieve your goals for your next direct mail campaign.

Brand Ambassadors at Work

Considering the amount of time that is dedicated to developing a brand that is visually appealing, it only makes sense to also have some apparel emblazoned in that hard work. Here are a few reasons to consider having branded apparel.

Be seen
The most important reason to consider branded apparel is the visibility it provides. There is no better way to raise awareness for your brand, and gain exposure by designing and disseminating high quality, and great branded apparel. Wearing your brand is free marketing to gain a wider, applicable audience.

Brand army
An employee wearing a branded hat, shirt, outerwear, etc. is more likely to engage in a conversation about the company’s product or services. Branded apparel goes beyond the standard polo shirt to include wearable everyday pieces. Empower employees to be brand ambassadors to both promote the business and build morale.

Cost-effective
Branded apparel is one of the most cost-effective forms of marketing - both in terms of the free exposure it brings, as well as the cheaper cost of production in bulk. Using branded apparel as a marketing tool means working with the right partner who will bring your brand the aesthetic appeal it needs and then translate it into the right kind of apparel. This will bring a good deal of exposure and awareness with considerably less investment compared to other methods.

Roundhouse can provide the right vision and execution for branded apparel, creating a deep impact that maximizes return on investment. With some careful thought and design, branded apparel is a great way to be seen and still retain brand identity.

Is the mail here yet?

Recent research has shown that given today's technology, most human beings have a shorter attention span than that of a goldfish when it comes to staring at a screen ... around 9 seconds before they become distracted by something else. On the other hand, having a direct mail piece in a customer's hands will last longer than the flickering of a screen. 

Timely industry information about direct mail marketing continues to be published at prominent business websites like Forbes. They're still delivering current and valuable facts when it comes to direct mail statistics, strategies and how they relate to our marketing efforts and the success of these efforts. Given our current digital age, some trend followers are turning a blind eye to formats like postal mailers and how often these recipients spend their hard-earned cash once receiving these paper pieces via the US Mail. Consider these numbers... 

  • Opening direct mail pieces occurs two-thirds or 66% of the time either by the addressee or an "occupant" that receives this type of advertisement in their traditional mailbox
  • Regardless of age, 56% of all consumers respond to direct mail by either physically visiting the store or surfing by their location via the internet
  • Using a personalization identification technique made 84% of all recipients more likely to open a direct mail offer, even if unsolicited
  • Of those given a direct mail offer, 62% of these deliveries resulted in a purchase within a three-month period of time
  • Viewing of direct mail pieces occurs for one full minute 82% of the time following opening

The possible saturation from something truly worthy from a marketing standpoint given a mere sixty seconds may seem minuscule at best, but pitted against the average time a web-browsing, prospective new customer spends looking at a web page, the results are irrefutable… traditional mail continues to deliver.