The Art & Science of Creative Design

Launching a complete marketing campaign can be a fun experience, if you have the right group of professionals in your corner. You need a team of creative individuals who will work hard to make sure that the science behind your overall strategy makes sense while looking spectacular.

You understand your business better than anyone and are the driving force behind growing your brand, no matter how many professionals are involved. It is important that you educate your creative team and let them know every small detail about how you envision the future of your brand.

The science behind marketing is not necessarily complicated, but a good creative design partner will be interested in making the best choices possible. Keeping your target audience in mind while designing is key. Combining that with a strong design skillset will help you achieve success.

Expect lots of questions from the design team to truly understand your vision. Marketing professionals, copywriters, design experts and web developers are all part of the design process. Launching marketing campaigns includes building relationships and monitoring the results. You are the most important part of any creative process surrounding your vision. Keep an open mind and don't hold back communication.

Let Roundhouse roll out the red carpet for you. A successful campaign is right around the corner!

Urgent Creative Services: Answering the Bell

Any creative agency understands the importance of adhering to deadlines. Although sometimes it may be difficult to stick to these deadlines based on urgent needs. Project scopes change, deadlines are advanced, but whatever the reasoning, we realize the importance of being flexible in the face of all these situations to provide urgent creative services when needed.

Providing a product that is delivered in a timely fashion, while still maintaining quality is not an easy feat, but we always find a way to do so. In fact, our clients frequently tell us that we deliver "Miracles from Madison."

What does that entail exactly? For us, having our creative design, project management and marketing strategy teams under one roof is a major factor. When these services are on one campus, work is streamlined for maximum efficiency. There’s no bottleneck within our teams because of their proximity to one another. Amazing how much talking with a teammate, rather than emailing can get things done quickly and correctly.

This is one of the reasons why we are able to address urgent creative needs and accommodate varying deadlines and changes in direction as they arise. Moreover, our team works hard to fully understand your brand and what its creative needs will be. 

Since 1923, our company has been providing creative solutions to answer our clients’ urgent (as well as not-so-urgent) marketing needs. The next time you need a marketing miracle, we’re a call, email or text away… and ready to answer the bell.

Missing Something?

Email is one of the most effective selling tools you can use. According to statistics issued by the Data & Marketing Association, 93% of businesses surveyed consider email very important in achieving sales goals. The same survey showed that for every 1 dollar spent, roughly 38 were earned through email campaigns. It goes on to state that 98% of the businesses that were surveyed vowed to maintain or increase the budget they have committed to email marketing.

One of the unique things about an email campaign is its ability to start generating profits almost immediately. Your target consumers can click right from the email to your sales site, and start buying. Those same customers can then share the emails with friends and family members, becoming a team of salespeople that do not require pay or incentives.

The ability to track the successfulness of an email campaign is another key benefit. We’ll work with you to compile data that can show what the most effective messaging strategies are for each audience. We can then use that data to tweak, enhance and develop new campaigns to best help you reach your goals. We can also help make sure your staff is ready to implement the marketing emails by reviewing and strengthening your on-boarding plan as well.

To find out how we can put our years of experience to work for your business, contact us any time. We’re here for you.

Game Changer. X Factor. Difference Maker.

Why great Customer Service never gets old.

Long ago and far away, before the advent of voicemail, email, texting, IM, social media and RSS, there was a much simpler time. A time when people spoke to one another. The customer had a need, clearly communicated that need and the service person addressed it. Quickly, adeptly and correctly. If you are reading this and nodding your head in agreement, then you are likely a product of that simpler time. If you have no idea what I’m writing about, I feel sorry for you, because it was … wonderful.

Times change. Clients and agency partners do indeed speak less and less, which can create a challenge when it comes to customer service. According to Forrester, 72% of businesses say that improving the customer service is a top priority. If that didn’t stop you in your tracks, NewVoiceMedia reports that U.S. businesses annually lose an estimated $62 billion following bad customer experiences. Those are alarming numbers. More importantly, is anything being done to stop the bleeding?

Of course, world-class customer service can still be had without directly speaking to each other. Clear communication is the key and when that occurs, magic happens. Here are three easy ways to take your CS/CX game up a notch:

  • Speak to your client in the manner they prefer. Depending upon the time of day (or night) it could be email, text, DM or even a good old fashioned phone call. Pay attention to how they respond and if positive, replicate the process next time.
  • Attack even the smallest favor with the same vigor as a large task. Respond to requests in a timely fashion. We are all busy, but far better to be busy, than not at all.
  • Develop a “servant’s mentality”. This doesn’t mean genuflecting at every request, but rather building a relationship with a mindset of giving back. Doing the little things goes a long way. Personal notes of congratulations, thanks or condolences shows your marketing partner you care. Give a bit of yourself and you’ll get back more than you ever have before.

Retaining great customers is rewarding in so many ways. At Roundhouse, we have several clients that have been with us for over 30 years. Another over 25 and some more over 10. They trust us and know that when they have a need, we’ll roll up our sleeves, get our hands dirty and deliver. You may hear a lot about “Customer Success” programs. These typically speak to meeting a perceived need and are tied to product satisfaction. On the other hand, Customer Service connects with an individual on a deeper level. It’s the personal touch that shares who you are and shows how much you care. So fill ‘er up, check the oil and wash those windows while you’re at it.

Fill their inbox with insight and they’ll fill yours with Benjamins.

Have you ever asked yourself why you open certain emails and not others? There’s a reason. Creating effective email marketing takes skill and experience. In fact, email is an exceptionally competitive marketing channel.

The average B2B or B2C client may not realize how effective email marketing is. Every day, they check their email boxes filled to the brim with newsletters, spam, randomness and important emails they actually plan to open. It makes sense to think that email marketing messages don't work.

However, savvy marketers realize that email marketing works to help businesses grow. Email marketing is not necessarily the best tool to use to close a sale. Even when your customer knows and trusts you, going through an email to complete a buy call-to-action doesn't happen often.

According to the 2015 DMA National Client Email Report:

  • Email marketing ROI is $38 for every $1 you spend; and
  • 20% of companies that actively use email marketing enjoy a 70:1 ROI.

These are powerful numbers. In addition, email campaigns are some of the most affordable to launch. Many small to medium-sized business owners are confused when it comes to online marketing strategy. They don't know whether to hire a company for social media marketing, SEM or PPC. Email marketing combined with another strategy is a great place to start.

To market effectively via email, you must know your target customer well. Newsletter content remains the most effective format to reach your target demographic. However, since you're competing with so many other email newsletters, it's important to realize only people who can benefit from your product or service will open your newsletter. Therefore, it's important to develop or gain access to a highly detailed list with members who match your target demographics’ persona as much as possible.

Email marketing isn't easy. In addition, to having a good list, excellent copy is also important. That means hiring a copywriter to write engaging headlines and email text designed to convert. Our team at Roundhouse has proven email marketing skills. Give us a call today … or better yet, send us an email.