3 Reasons Why Your Brand Needs a Creative Design Team That Works Under One Roof

Creating a brand strategy and adhering to it is difficult for many, but it becomes even more difficult if the right team is not in place. Branding is a strategic decision for businesses, and it is imperative that you have the right team in place to help execute your vision. 

Creative Design is an aspect of branding that may seem easy in the initial stages, but it is often the one that requires the most thought. It is important to have a creative team in place that understands your brand vision but is also able to infuse their own ideas, allowing for brand expansion across multiple mediums and platforms. Here are a few reasons why your brand needs a creative design team that works under one roof.

Efficiency

Everything is done in house, which makes us far more efficient and dynamic. Rather than waiting on outside vendors or trying to convey your message to outside parties, we cut right to the core of the matter.

Whether it is a full-blown campaign, or working with other Tier 1 agencies, our creative design team works shoulder to shoulder to ensure your brand stays on target. 

Increased communication

Creative teams work best when there is ample opportunity for communication and your brand reaps the benefits of that. Having everyone under one roof enables our creative teams to problem solve in real time and brainstorm ideas without having to deal with cumbersome delays.

Rather than spending time emailing one another, our creative teams are able to buckle down, get to the heart of your brand and create something that resonates with your target audiences.

Personalized service

For our creative design team, your brand will not be just another cog in the machine. Each brand deserves its own attention and thorough understanding. We work to understand what makes your brand unique and to whom it appeals.

Using that knowledge, our creative design team works under one roof to develop concepts that will work best for your brand vision. There is no one-size-fits-all approach for branding; our creative team understands that and collaborates to give you a personalized approach.

So, ready for a fresh set of eyes?

Would You Drive a Ferrari … to the Grocery Store?

Today, everyone seems to be looking for that one magic bullet. That shiny, red sports car. The hot, new technology, social media platform or branding vehicle that will deliver the goods to market, all packaged up with a pretty red bow on top.

Sorry, but it just doesn’t work that way. For example, a successful Adwords campaign often depends on a robust Direct Mail program. A solid acquisition strategy becomes truly effective when linked to a well-orchestrated retention game plan. You get the idea.

So, enjoy that 600 horsepower sports car whenever you can. But when you need a marketing services partner to carry the heavy load, we’re here for you. Just like we’ve been for the past 93 years… taking it to the house.

Why Your In-House Marketing Department Could Use a Hand

If your company has a multi-talented marketing department, it can be tempting to think you don't need any outside help. You've already invested in marketing, so you might assume you don't have to worry about recruiting outside help. However, there are a number of advantages to outsourcing some of your marketing to a partner agency.

Handling Your Digital Brand

Hiring an agency with expertise in digital marketing can be invaluable for your business. While your marketing department might not have time to undertake a project like redesigning your website, an outside agency can make it a priority and create something that will retain more customers and increase traffic. This extends to things like email marketing, web ads, and other key digital solutions for your business.

Fresh Take on Creativity 

While you've probably hired expert creative minds in your own marketing department, nothing can infuse a company's brand with a new sense of life and creativity more than getting help from outsiders with a different perspective on your brand. They could provide your company with unconventional branding solutions that your marketing department alone might not have discovered.

Warehousing & Fulfillment

While not usually considered a function of marketing, the value of a partner agency with warehouse space and fulfillment experience can be incredibly high. Investing in this sort of infrastructure yourself can be both expensive and time-consuming, so outsourcing it to your marketing services agency could be the ideal solution. 

Give Yourself a Big Hand

Partnering with an experienced marketing services agency like Roundhouse can help your brand in a wide variety of ways. It can help you increase your brand's awareness while also offering practical solutions such as warehousing or fulfillment. If it’s experience you want, you’ve come to the right place. The doctor is in.

Achieve Email Marketing Enlightenment in 2017

Email marketing has been around since the dawn of time, in terms of the internet world that is, and it's still around today because it's been proven to be a successful marketing tactic for businesses of all sizes. Below are a few simple tactics to consider if you're thinking about implementing an email marketing campaign this year.

Targeting

Determining who should receive your e-blast is one of the most important decisions to make during the initial planning stages. Not only will this make sure you reach the right people, but this will also help you craft the content that will be distributed. Today, there are multiple ways to target, from simple demographics like age and gender, to more refined qualifiers such as occupation or purchase habits.

Content

From the subject line to the body of your message, you’ll want your content to be engaging and informative. Personalize your content to your target audience. To go one step further, customize your message to include the recipient's name. Be sure to include a call-to-action – after all, you want your audience to interact with your brand.

Creative Design

Make your content shine with an impactful design. After a recipient clicks on the email, the design is one of the first impressions your readers will experience. Does your content lend itself to infographics or video? These are excellent ways to make your content sing. Consider A/B testing prior to deployment to determine which creative design resonates best with your test audience.

In addition to the strategies listed above, we’d be happy to assist with retention, on-boarding and more. Request a House Call by one of our experienced email practitioners today!