Email marketing has been around since the dawn of time, in terms of the internet world that is, and it's still around today because it's been proven to be a successful marketing tactic for businesses of all sizes. Below are a few simple tactics to consider if you're thinking about implementing an email marketing campaign this year.
Determining who should receive your e-blast is one of the most important decisions to make during the initial planning stages. Not only will this make sure you reach the right people, but this will also help you craft the content that will be distributed. Today, there are multiple ways to target, from simple demographics like age and gender, to more refined qualifiers such as occupation or purchase habits.
From the subject line to the body of your message, you’ll want your content to be engaging and informative. Personalize your content to your target audience. To go one step further, customize your message to include the recipient's name. Be sure to include a call-to-action – after all, you want your audience to interact with your brand.
Make your content shine with an impactful design. After a recipient clicks on the email, the design is one of the first impressions your readers will experience. Does your content lend itself to infographics or video? These are excellent ways to make your content sing. Consider A/B testing prior to deployment to determine which creative design resonates best with your test audience.
In addition to the strategies listed above, we’d be happy to assist with retention, on-boarding and more. Request a House Call by one of our experienced email practitioners today!