The goal of any business is to make money. The recipe for success involves three ingredients - a desired product/service, excellent customer service and the right advertising. All of these are key to get new customers to notice the business and then remain faithful to the brand. One way to gain the attention of potential customers is by handing out promotional products. Here are some points to consider when selecting items for advertising purposes.
Instead of selecting items that are just the least expensive, more importantly make sure the promotional products are also useful on a daily basis. Office supplies, apparel, drinkware, tech accessories and personal care are all items that people will find they reach for at work or home, making it more likely the information provided upon them is read many times.
When picking out promotional products, it is best to personalize with text in a simple font and your logo in a contrasting color from the background color. This way, company information can be read easily.
Reach many people.
Selecting promotional products that will be shared with a good deal of people is key in gaining customers. Many find that giving away branded t-shirts, hats, or bags is a fantastic way to get people to see the information in areas where advertising may be lacking in other ways. Pens also make great promotional items as they are often passed along from person to person, getting company specifics seen as a result.